BrowsAble, a startup focused on leveraging artificial intelligence to enhance web accessibility, has secured a £300,000 boost for its next stage of development. The funding, provided through Innovate UK’s investor partnerships programme, combines a £150,000 grant from Innovate UK with matching investment from Manchester-headquartered EHE Group through its AI Growth Fund, supported by EHE Venture Studio. The funding will help take the BrowsAble product towards a planned market launch in 2027.
The founder of BrowsAble, Peter Wrenshall, an Altrincham-based entrepreneur, initially conceived the idea after exploring ways to help a friend with a visual impairment. What began as a simple magnifying tool has evolved into a broader mission to improve web accessibility. Working alongside EHE Venture Studio, the technology and advisory arm of EHE Group, Wrenshall has taken BrowsAble from an initial idea to an investment-ready technology business. The Innovate UK-backed project will integrate the technology into a beta browser extension for consumers and a website install script for businesses, giving BrowsAble two complementary routes to market.
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The browser extension will enable users to apply simplified layouts to any website they visit, while the install script will allow businesses to offer an accessible digital experience without requiring users to download any additional software. The tool is designed to make handling digital services easier for people who find this overwhelming, including those with visual impairments, dyslexia, autism, ADHD, learning disabilities, and age-related cognitive decline. It will be free for users, with costs borne by website operators. BrowsAble’s AI technology classifies and reorganises content across different websites without requiring each site to be configured individually.
According to Wrenshall, “Every website works differently. For people with visual or cognitive disabilities, this inconsistency creates daily barriers to digital independence.” He further noted, “Our research found that people can abandon or avoid essential services such as banking and government websites, or require assistance with basic online tasks.” These findings suggest potential applications for BrowsAble across public services, including the NHS and government bodies, as well as in ecommerce, financial services, and other websites.
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