Bbva is launching its largest promotional campaign in Italy, targeting new customers. The campaign, which emphasizes the bank’s digital and banking services, offers a dual economic benefit. From September 8 to December 11, 2026, new customers who open a Bbva account can receive a 4% monthly interest rate and 4% cashback, both valid for the first 6 months.
The benefits do not expire after the promotional period: the monthly remuneration continues, and the account remains fee-free, with no management costs or fees. New customers can sign up for the offer starting September 8, 2026, on Bbva’s website or through the Bbva app.
New Customer Incentives
Since entering the Italian market in 2021, Bbva has built a banking offer that includes a range of products, such as current accounts, credit cards, loans, mortgages, and investment products. The bank is approaching its goal of 1 million customers in Italy by 2026 and is confirmed as one of the fastest-growing digital realities in Italy’s banking sector.
According to the report, Walter Rizzi, head of digital banking at Bbva in Italy, stated, “With this campaign, we want to give new customers a concrete and immediate reason to choose Bbva, but above all, we want them to enter a banking model that combines the solidity of 169 years of history with the simplicity and transparency of digital experience.”
Long-Term Benefits
Rizzi added that the 4% interest and 4% cashback per month for 6 months are an important starting point, but what really sets Bbva apart is the remuneration that continues over time, along with a fee-free account. This approach brings together technology and practicality, without compromises.
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In the middle of the campaign, it’s likely that Bbva’s approach will attract new customers who are looking for a combination of traditional banking services and digital convenience. The bank’s fee-free account and ongoing remuneration may be particularly appealing to customers who want to manage their finances easily and without incurring extra costs.
Additionally, Bbva will announce a promotion for its existing customers on September 10, during a press conference that will officially present the partnership between Bbva and the Inter. This move is expected to further strengthen the bank’s position in the Italian market.
The campaign’s focus on new customers and the upcoming promotion for existing customers demonstrate Bbva’s commitment to expanding its customer base and providing competitive services in the Italian banking market. They are working to provide services that meet the needs of their customers.
Walter Rizzi and his team are focused on this goal. The bank’s efforts are directed towards achieving this objective.
Bbva’s promotional campaign will continue until December 11, 2026.
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